Why you should own your Substack domain, how muting accounts will train your algorithm and are hooky notes good marketing? With Ian Ferguson

If y’all have been following me on Substack for a while, you know I’ve been ranting and raving about the growth and possibilities of videos on Substack and what I see to be a movement towards that direction.

This podcast was recorded with our friends at Riverside.FM

This is a late Substack Sunday post, as my weekend has been insanely jam-packed with three 12-hour shoot/production days and digging a trench on the beach today to help our friend's farm, which was flooding here on the North Shore (photos from everything below).

This 1.5-hour episode features none other than

Ian Ferguson

, We had an in-depth conversation about all things Substack—growth, monetization, and the importance of owning your Substack domain name—along with discussions on the present and future of AI.

If you learned anything from this conversation, leave a comment below :)

Until next time, enjoy the conversation!

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Time Stamp:

(00:00) - The Rise of Substack and Its Community
(06:09) - Balancing Content Creation and Engagement
(08:45) - The Challenge of Spam and Bots
(11:59) - Cross-Platform Strategies and Audience Engagement
(14:55) - The Future of Substack: Ads and Monetization
(35:52) - Navigating the Future of Content Monetization
(42:47) - SEO Strategies in the Age of Video
(46:34) - AI's Impact on Content Creation
(54:44) - Adapting to AI in Creative Industries
(01:04:33) - The Future of Video Content on Substack
(01:26:43) - Exploring Substack vs. YouTube for Content Creation
(01:30:30) - SEO Challenges and Opportunities for Substack
(01:32:00) - Custom Domains and SEO Benefits
(01:40:06) - Ian's Tech Stack for SEO and Content Creation

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BTW, have we met yet?

I’m Kenny, your freelance video and podcast producer friend based in North Shore, Hawaii.

This podcast was recorded with our friends at Riverside.FM

I write to help creative freelancers streamline their processes - you can find me at 🌐Website, 📷Instagram 📖📺Youtube

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